Back from the (final) weekend high school basketball tournament of the summer. It was in Walnut Creek, CA and there can’t be too many better places to be (on the mainland anyway) for better weather this time of the year.  Near the end of this week, I’ll be off to Michael Jordan Flight School and when I get back from Santa Barbara - another beautiful weather destination (c’mon, you didn’t think MJ would hold a camp where you’d have to suffer through heat and humidity), there will be some pretty funny blogs about the goings on there (especially if it’s like any of the past MJ sessions - see the 8/15 entry and the second one on 8/14 from last summer). As for today’s entry:
September 7, 1979 marked the birth of ESPN, the brainchild of Bill Rasmussen.  Shortly after being fired by the New England Whalers on Memorial Day Weekend in 1978, Rasmussen set his sights on what to do next. He felt the nation’s sports fans were being shortchanged by having the capability of only viewing sports on television on the Big Three networks (ABC, NBC, and CBS for you youngers readers who think KG, Ray Allen and Paul Pierce when you hear the term, “Big 3″).
Sports on TV all the time seemed like a sure fire winner, as well as a logical idea for a country of 1) sports-obsessed fans and 2) a group, growing daily in numbers, of couch potatoes. Needless to say, it worked out quite nicely for Bill - and the rest of us.
One problem: how can a network fill 24 hours each and every day with sports? The first live televised sporting event on ESPN was a Kentucky Bourbons vs. Milwaukee Schlitz Slo-Pitch Softball World Series game.  I can’t tell you who won (and not because it occurred before Tivo). His next brilliant move (after thinking up the concept of ESPN, not televising the softball game) was buying up every available second of NCAA March Madness, owned by NBC, a station that, in no way, quenched the college hoops fans’ unquenchable thirst for the greatest televised spectacle in the country.  (I say that with no hint of prejudice, although I did spend the greatest thirty years of my life - thusfar - as an NCAA intercollegiate men’s basketball coach).
No one can begin to argue with the success of Bill Rasmussen or ESPN but some of the ideas that are televised are either a test of the limits of super-fandom or are a joke in the back offices in Bristol, i.e. “Hey, let’s try to think up something completely idiotic and see how many people will respond” (the ability for someone to “voice” their opinion by voting on their computer only adds to the jocularity at ESPN). Â
And so was born the “Question of the Day.”  Example: Which do you think is most likely: a) MJ really wears Hanes, b) Tiger really drives a Buick, c) Shaq really uses Icy Hot or d) Peter Griffin really eats at Subway? Vote online and we’ll have the answer for you by the end of SportsCenter (because there’s no other reason to watch the rest of the show since if something significant happened, you already know the outcome).
Each year, the staff comes up with whackier promotions/contests.  The answer to the trivia question, “What are the only two days of the year that none of the top four professional leagues (NFL, NBA, NHL and MLB) play a game?” is, I believe, the day before and the day after baseball’s All-Star Game. MLB is off during the days surrounding the All-Star Game, the NFL has yet to start and the NBA and NHL have recently completed their Finals (give them time, though - either of the last two will soon have their Finals stretch to where it’s competing against “Home Run Derby”). Something needs to be televised and, although there will undoubtedly be some lawsuit, accusation of wrongdoing, etc. during that time, ESPN needs something that’s on the calendar, something concrete (just in case everybody decides to behave).
This year’s burning hot question is “Where is Titletown, USA?” There were nearly 150 cities nominated, including New Lothrop, MI (somehow, Detroit and Ann Arbor made the group of finalists, depressing many of the New Lothropers), Woodstock, GA (I went to college in the late ’60s and if a Woodstock were going to be considered Titletown, it wouldn’t be the one in Georgia), Bemus Point, NY (once again, the citizens of BP take a back seat to those millions in NYC), Saint Paris, OH (if Cleveland, Cincinnati, Dayton and Toledo couldn’t make the cut, did the people of St. Paris really think they could sneak in?), Montezuma, KS (revenge factor?) and Watertown, SD (sorry, South Dakota, but if you want to be taken seriously as Titletown, the home of the Terry Redlin Art Center shouldn’t get the nod over Mt. Rushmore).Â
The finalists range from Williamsport, PA (the home of the Little League World Series), to Massillon, OH (for high school football) to college campus towns like Ann Arbor, MI and Columbus, OH (can’t have one without the other), Gainesville, FL and Knoxville, TN (representing the SEC - and don’t think Lexington, KY; Baton Rouge, LA and Tuscaloosa, AL aren’t a hootin’ and a hollerin’); Chapel Hill, NC (ACC rep), Lawrence, KS (reppin’ the Midwest), Palo Alto, CA (to prove there’s no East Coast bias); New York, Detroit, Boston, LA, SF, Chicago and Pittsburgh (the power cities), and not to be outdone by the “big boys and girls,” Valdosta, GA and Parkersburg, WV). Throw in Green Bay, WI because they need some love, what with all that Brett Favre thing going on and Louisville, KY for U of L and the ponies (further upsetting Lexington) and you have your twenty finalists.
How can any sane person even begin to argue which city on that list should be called Titletown, USA? That’s not the point. It gets people watching, even though that was probably the farthest thing from Bill Rasmussen’s mind when he conceived ESPN.  The lesson he learned was to take heed of Alexander Graham Bell’s advice:
“Sometimes we stare so long at a door that is closing that we see too late the one that is open.”
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