When It Comes to Salary, NBA Players Have Options
Wednesday, November 28th, 2012Salaries for professional players have skyrocketed beyond anyone’s beliefs, except for agents. The justification for the mind boggling pay these guys get is that the owners are making money and they’re the ones who are making it for them. Good point - but let’s delve a bit further.
Basketball players’ contracts are good to look at because they’re guaranteed. Sure, tickets are sold out but with today’s economy, nearly all of the tickets are being purchased by corporations so they can entertain their clients in the most fashionable of ways. Winning is considered more fashionable than losing and the guys at the end of the bench aren’t usually contributors so, in the business world, they’re referred to as non-producers and would be cut loose. Some average fans-on-the-street are still buying tickets when they can afford them - but they’re going to see the best players, whether they play for their team or the opponent.
Another source of income is apparel. The replica jerseys that are being sold are those of the stars, not players 8 through 12 on the team. Heck, sometimes not even players 3 through 7. Parking and concessions are revenue streams for the owners but once again, that money can be traced back to the best players except for maybe, when the game is a blowout and the kids say, “Hey, dad, the scrubs are going in. Can we get something to eat now?”
The greatest money is made through the television contract and who do you think is driving that baby? Did you ever wonder why you never get to see the Wizards against the Pistons on Christmas day? The NBA Players’ Association, through the media, let it be known how much money the owners make. “On whose backs do they make all that money?” the union leadership and the agents cry.
The answer? Not on the backs of the many. On the superstars. NBA basketball is a team game but it is, without a doubt, a stars driven league. Plus, if the owners want to play their trump card, all they have to say is, “Who takes all the risk? When a guy signs a multi-year deal for nine figures and then spends more time in the training room and on the sideline in some sweet game time swag than he does on the floor, how about he give back a percentage so I can cut my losses?” Just a hunch but I’d venture to say the Players’ Association would be against that proposal.Â
When salary negotiations between teams and the players’ agents commence, the latter can take a lesson from the least basketball-looking guy ever, Buddy Hackett:
“As a child my family’s menu consisted of two choices: take it or leave it.”