There’s a new fad in intercollegiate sports. It’s firms that specialize in “coaching searches.” Whoever came up with the concept was absolutely brilliant because it fits right in with the modern style of management: give the appearance of covering all bases and being fair according to the law, use someone with “expert” knowledge in a field (no college degree required), insulate and absolve the leader from blame should the result fail and, basically, have another party do the legwork because the leader (AD) is far too busy taking care of all that’s demanded of him or her in today’s megabusiness world known as intercollegiate athletics.
There’s only one problem with this ingenius invention: it doesn’t work any better than the old way of selecting coaches and, in most cases, is far worse - bordering on fraud. One thing that’s constant in a conference made up of, say, ten teams and that is, someone is going to finish tenth - unless it’s the Big Ten where, not only is someone going to finish tenth, but someone else is going to finish eleventh. And, unless that coach is in the first couple years of his (we’ll keep this confined to the men’s side) contract, he’ll probably be replaced. I mean, anybody could coach a team to a last place finish, including the head hunter in charge of finding the replacement.
Enter the search firm. For the going rate of upwards of $20,000 (minimum) plus expenses, a person or group will scour the country, leaving no stone unturned, for the absolutely perfect coach - one who’s custom designed for that particular institution. I know of a couple such “business organizations” conducting these searches and they’re nothing more than either someone sifting through potential candidates or, worse, people with hidden agendas whose markers are being called in or are helping someone whom they have control over or will be able to control (down the road).
What’s caused this thriving new entrepreneurial venture? One reason has to be the new breed of athletics director - the businessman, fund raiser, (usually) non-athlete who doesn’t remotely have a grasp on what separates a good coach from a stagecoach, so he has to rely on someone else - who has assured him, fear not, how “connected” he/they is/are to the profession. The horror stories are frightening.
Many times the AD’s goal is “to win the press conference” as opposed to taking a chance on a more unknown candidate, but who happens to be the perfect fit and, down the road, will make even this klutz in charge of the department look like a genius. A case in point was Wisconsin’s love affair with Rick Majerus (a tremendous coach in his own right, and far and away, UW’s first - some thought, their only, viable choice) and “settling” for Bo Ryan who, most in the business would agree has done a better job in Madison than anyone could have produced.Â
In another instance, a coach I know who was contacted by a headhunter is as knowledgeable in the overall running of a program as is humanly possible. Besides being innovative in the strategical aspect of the game and having unbelievably strong recruiting contacts in the U.S. and overseas, he’s also a brilliant man who can speak to a cross-section of people on several topics, believe it or not, including those non-coaching related. Suffice to say, after a conversation with him, you’re much more enlightened than you were prior to speaking with him - a remarkable quality to possess - in both the areas of recruiting and fund raising to mention two. He’s also a no nonsense type of guy who doesn’t feel the need to schmooze or be schmoozed.Â
When he was contacted for a job by one such firm, he told me the “recruiter” began the conversation informing him of all the coaches he’d placed at different schools and how successful he was at his job. After twenty or so minutes of this self-aggrandizement, the coach interrupted and asked, “When are you going to tell me about the job you’re trying to fill?” This candidate was dismissed by the school’s director of athletics because, as the AD told me, the head hunter’s evaluation of the coach was that he was “arrogant” (probably because the head hunter was only about halfway through his magnificent credentials before the coach wondered when they were going to get around to the main reason he had, allegedly, called). The coach the school ended up hiring, as recommended by the search firm, was summarily fired after losing, several poor decisions and finally putting the school on NCAA probation. Why? Because, when it comes down to hiring a coach, it’s a crap shoot.
Another such story is the one that recently occurred in Bloomington which shows athletics administration at its worst. As had been widely reported, Kelvin Sampson was relieved of his duties as head coach at Indiana University. Rick Greenspan, the university’s director of athletics, in an attempt to distance himself from Sampson as quickly as possible, made the statement that the hiring of Sampson wasn’t just his decision - mainly because he was selected in the midst of an NCAA investigation into impropieties committed by Sampson and his staff while serving at Oklahoma. There is little doubt that had Sampson, an extremely talented and hard working coach who’s won at every school he’s ever coached, kept clean of the NCAA (or if no further misdeeds had ever been uncovered) and IU won the Big Ten title (as it was in a position to do), or possibly even made it to the Final Four, Teflon Rick would have been front and center, hoisting the championship trophy.
So what’s a better way to hire a coach? Start with accountability of the of the director. Mr. AD, if the guy’s going to lead your team (whichever sport it may be) and work at the same college as you are (as opposed to the “search firm” who’s going on to the next $20,000-50,000 payday), you select him. Don’t have the time because you’re too busy squeezing the biggest donors you can find for that six, seven or, better yet, eight- figure donation? Appoint a committee of people you trust.
This happened at a school I was quite familiar with where the AD wasn’t that well versed in basketball, so he had one of his non-revenue coaches whom he trusted implicitly take the lead in finding a basketball coach. This guy happened to be a very close friend of mine. He called, told me of his charge and asked me for names of potential candidates to lead the program. He said he knew I was familiar with his school and just wanted a list of “good fits” to interview.
I asked him, “What are you looking for - a veteran coach, an up-and-comer, a head coach, an assistant, a college guy, a pro, black guy, white, did any of it matter?” He said, “You know, that’s why I called you. I think we need a guy with head coaching ecperience or a pro assistant, reagrdless of age or race. “ I gave him the names of four head college coaches (two white, two black) and a professional assistant I knew who would not only be interested, but they could get. Why bring in a guy who’s only looking to use the offer as leverage at his current job? They interviewed all five and came up with a guy who cleaned up a mess the recently dismissed coach had left and put the program on track.
I’m not even beginning to imply that if someone needs a coach, I’m the guy to call. Far from it. Just have a clue - and a plan. Know the business or know somebody who knows it. Jerry Tarkanian recently said on his radio show that Fred Miller, the AD who hired him at Long Beach State told him he always had a list of three or four guys he was ready to call if Jerry was ever “hired away.” The names would change as the years went on, as some of those guys would get other jobs or new, bright coaches would emerge.
As stated in yesterday’s blog, Pat Hill (Fresno State’s football coach) has said he has a list of potential coaching hires for every position coaching spot, including to coordiantors.  Joel Maturi at Minnesota told me when he was Director of Athletics at Miami of Ohio, he always had a “short list” ready. Looks like he maintained that philosophy at UM where he made possibly the “hire of the century” by nabbing one of the classiest coaches in college basketball, Tubby Smith. It wasn’t by accident.Â
Lisa Love, the highly competent AD at Arizona State has replaced both money-making sports (football and basketball) with coaches and she conducted the hiring process herself. If your success is directly connected to the success of those sports (especially), why not get to know and pick the people yourself? Lisa was the women’s volleyball coach and senior women’s administrator at USC when I worked there and we had a great working relationship. I admire her tremendously. I had occasion to speak with her during her basketball coaching search. Without going into detail, it was not only impressive, but inspiring, as to the amount of work she put into making sure she got the right person for the job. In both cases thus far, her hires have proven to be perfect.
It’s not ego, it’s reality. If you’re going down, the last thing you want to do is the “woulda, coulda, shoulda” syndrome. If you’re competent enough to run the department, step up and make the selection yourself. Why put your future - and your institution’s - in the hands of people who are nowhere to be found if the hire goes south. No, I take that back. They won’t hide; they’ll come back, ready to “help” you in your next search. Funny that none of these groups offeers a money back guarantee.Â
It would be prudent to organize your own head hunting group. If an athlectics director is going to outsource something as vital to a department as coaching hires, the school ought to look elsewhere for its leadership. It’s a stand-up job and the lazy person who’s going to hide behind an out-of-town group isn’t fit to lead. As my late, great mentor, John Savage, used to say repeatedly of this type of individual:
“He couldn’t lead a retreat.”